Want to build better connections? Follow these best tips for networking!

In 2024, networking is no longer optional and it cannot be an afterthought. It is vital for your career's growth and success. Through consistent networking, you will get access to new opportunities, foster collaborations and create a support system which boosts your career. However, most of us often feel clueless about how to build and sustain connections. In fact, to some, it can also sound opportunistic and transactional. But, it doesn’t have to be self-serving.

To help you get started with it, here are a few tips which will support you to create long-lasting relationships and a support system.

Why is networking important?

Networking isn't merely about collecting business cards or adding connections on LinkedIn or sending a DM-ing a pitch on X. It is about creating meaningful relationships that offer mutual benefits. Professional networks provide access to diverse perspectives, resources, and opportunities that can help you stay ahead in your field. Whether you’re looking for mentorship, executive MBA, job opportunities, or potential projects, a strong network is a crucial asset. Networking significantly impacts career advancement, as it not only helps in securing job opportunities but also in gaining valuable advice and insights from peers and mentors.

Be genuine

One of the foundational principles of effective networking is authenticity. People can easily detect insincerity, so it’s important to be genuine in your interactions. Show a real interest in getting to know a person beyond their job title. Ask about their career journey, challenges, and successes. Authenticity builds trust, which is the cornerstone of any valuable professional relationship.

Master the art of small talk

Small talk may seem trivial, but it’s a powerful tool for building rapport. Start with simple questions about recent projects, industry trends, or shared experiences. Small talk breaks the ice and creates a comfortable environment for deeper conversations. So, make sure to listen actively and engage with genuine curiosity.

Use social media and attend events

In the digital age, social media platforms like LinkedIn and professional forums on Glassdoor are invaluable for networking. Regularly update your profiles to reflect your current roles, achievements, and interests. Share insightful content on industry developments, and participate in relevant discussions. Conferences, seminars, webinars, and industry meetups provide excellent networking opportunities. These events gather professionals with shared interests, making it easier to find common ground. Prepare in advance by researching attendees, setting goals for what you want to achieve, and practising your elevator pitch. Follow up with new connections promptly to reinforce the relationship.

Give before you take

One of the best tips for networking online or even otherwise is to remember that networking is a two-way street. Offer help, share knowledge, and provide value to your connections before asking for something in return. This approach fosters goodwill and makes others more willing to support you when you need it. Whether it’s making introductions, sharing resources, or offering advice, your willingness to help can strengthen your professional relationships.

Build long-term relationships

Networking shouldn’t be a one-time activity but an ongoing effort. Stay in touch with your connections through regular follow-ups, whether it’s a quick email, a phone call, or a catch-up over coffee. Celebrate their successes, offer congratulations, and check in during significant career milestones.

Become a mentor or a mentee

Mentorship is essential for your growth. Seek out your professors or senior colleagues as mentors who can provide guidance, share their experiences, and help you navigate your career path. Equally important is to mentor others. Being a mentor enhances your leadership skills and expands your network by building relationships with emerging professionals.

You can master the art of networking through a combination of authenticity, strategic engagement, and ongoing effort. By understanding the value of meaningful connections and consistently applying these strategies, you can build a robust professional network that supports your career aspirations. While you are at it, explore executive education such as our executive MBA program which offers a joint degree from IIT-B and WashU because it will help you grow your network and also open new avenues of success for you.

Lastly, remember, that the goal of networking is not just to advance your career but to create a community of professionals who support and uplift each other. So, start today, and see your professional horizons expand.